Salesforce Workflow Solution for Alternate Asset Management
A configurable Salesforce-based platform to run fundraising, investor/distributor onboarding, deal evaluation, fund operations, compliance, treasury, and MIS—end-to-end.
Who this is for
This solution is designed for BFS organizations managing alternate assets (AIF / PE / private credit / real estate/infra or similar structures) that need an enterprise “go-to” system to digitize workflows across teams while maintaining strong governance and compliance.
Typical Users/Stakeholders
What the Solution Enables
A single Salesforce platform to manage the full Alternate Asset lifecycle:
Why Do Alternate Asset Firms Adopt This (Key Pain Points Solved)
Alternate asset operations often run on email + spreadsheets + disparate tools, which creates:
Solution Architecture (High Level)
Salesforce acts as the system of record + workflow engine across Sales, Fund Ops, Legal, Compliance, Treasury, and Finance:
Functional Modules
1) Investor 360 & Relationship Intelligence
Purpose: Create a centralized investor database and activity trail.
Key Capabilities
2) Institutional Fundraising Workflow (Lead → Investor)
Purpose: Run institutional sales with disciplined stages and governance.
Key Capabilities
3) Distributor Channel Fundraising
Purpose: Enable distributor onboarding and fundraising pipeline.
Key Capabilities
4) Deal Evaluation & Due Diligence
Purpose: Standardize the deal lifecycle and ensure completeness.
Key Capabilities
5) CP/CS Tracking (Conditions)
Purpose: Provide operational control over conditions and exceptions.
Key Capabilities
6) Drawdown & Portfolio Investment Workflow
Purpose: Standardize inter-department drawdown/investment execution.
Key Capabilities
7) Distributions & Covenant Tracking
Purpose: Run recurring operational obligations with audit trails.
Key Capabilities
8) Divestment, Fund Exit & Winding Up
Purpose: Digitize exit decisions, approvals, and closure workflows.
Key Capabilities
9) New Fund Launch Workflow
Purpose: Ensure controlled launches with compliance and filings.
Key Capabilities
10) AGM Meetings & Voting Workflows
Purpose: Govern voting decisions for held assets.
Key Capabilities
11) Fund Ops / Accounting, Finance & Vendor Workflows
Purpose: Run expense and operational workflows with approvals.
Key Capabilities
12) Treasury Management (Securities + NAV + Reporting)
Purpose: Track securities transactions and generate treasury reports.
Key Capabilities
Tech Design
Foundation features used
Data ingestion patterns
Optional intelligence layer
Reporting & MIS Dashboards
Value Delivered (Typical Outcomes)
Integration Capabilities (as Needed)
Seamless integration support with:
